You don’t need fluff. You need growth you can see. You don't need one-off campaigns or email blast. You need cohesive omnichannel campaigns that reach and resonate with your audience in a way that your competitors can't and make them feel what you need them to feel to push them over the edge from from 'eh, maybe' to 'hell yes, take my money.'

SEO IS HARD. FOR SOME PEOPLE ;)
If you lead with a "value-provided" mindset and learn how to write in a way that both people and search engines like and understand, you're golden. Sometimes you might be best off ussing the pillar/cluster strategy, other times maybe you should focus on local SEO and buiid your army from the little towns in middle America.

ZERO-WASTE, HIGH-REV PPC ADS
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MESSAGING THAT SPEAKS THEIR LANGUAGE
I dedicate real time and enerty to learning everything about your audience. The way they think, who they think they are vs. who they really are, who they want to become. Then you can write copy that connects, compels, and converts. They feel like you know and understand them.

LANDING PAGES THAT CONVERT LIKE CRAZY
We don’t just launch pages—we build and optimize them until they work. Every landing page is message-matched, emotionally tuned, and conversion-tested to pull prospects deeper into your funnel.

And the system is different for every business. Every team member, every tool, every meeting, every sale, is unique to each business. So I build a system around what you have and plan on sticking with, then I learn everything I can about every variable. I figure out what will work best and why before we even dial a number. Because we have to know who we're selling to, and we have to know what message to send.

Otherwise it's all a wild guess. I don't guess when it comes to making money.

And the system is different for every business. Every team member, every tool, every meeting, every sale, is unique to each business. So I build a system around what you have and plan on sticking with, then I learn everything I can about every variable. I figure out what will work best and why before we even dial a number. Because we have to know who we're selling to, and we have to know what message to send.

Otherwise it's all a wild guess. I don't guess when it comes to making money.

Audience, data, industry, goals, opportunities--you get it. It's all so if guesswork ever shows up at the door, don't let it in.

SEO, PPC, content, landing pages, messaging—all mapped out based on signals & patterns that move data.

Test. Track. Tweak. Never stop improving every channel, every word, every CTA until you peak.

I don’t stop until we reach literally top out. If there's room for improvement, we're not done yet.

In 6 months for a New Jersey niche SaaS brand. Baseline traffic was 1.2k new users/month and the website was 5 years old.

In just 8 weeks for a Vermont B2B software company after the agency they hired to run them failed to produce.

In less than 1 week by optimizing the landing page content, media, UX and form experience.

The Company: Zephyr Health Products

Timeframe: June 2022 to January 2023

The Problem: Zephyr Health Products was a brand-new company with a tight marketing budget that manufactured and sold nano-emulsified CBD products subject to tight advertising restrictions.

The Solution: The competition was overwhelming and other brands were so well established, but I saw a gap in the keywords. And opportunity. No one else was focusing on pets and how much CBD can benefit them. As soon as we changed some lables, threw some pics of cute dogs on the homepage, people were rolling in.

The Result: Within 6 months, organic traffic increased from 0 users per month to 4,000+ users per month. Revenue increased from $0 per month to $6,000+ per month.

The Company:  Barrels & Barrles

Timeframe: March 2024 to September 2024

The Problem: The company sold, well barrels, and. other classic things people could put in their yards to add some personality. And quality was everything to them. So they had plenty of traffic and online orders for quite a while, then it suddenly dropped off. The fad was gone.  

The Solution: I knew that stories had the power to bring people back to the website, and placing orders.. Because those guys put everything into every cut, every weld, every iast nail as their sweat and tears piled higher in the corner.  They cut down output out of necessity, and I used that newfound scarcity to give every piece a well-rounded backstory. Where each plank came from, how long it floated down the Mississipi. We ran and omnichannel campaign and peopole on social media loved seeing the pics of the well-built decorations that travelled so far to get there.

The Result: 90 days later, traffic broke even on the website, their social following was huge, and they didn't have to manufacture as product because the rarity was part of the campaign.

And, it's funny.... I find that most audiences gravitate to the businesses that are just unapologetically themselves. They write like they talk and how much they love what they do shiness through. Or they bitch about something they don't like about the world, but in a way that just makes them more loveable.

Aim, Fire, Adjust, Repeat

Let's be honest, not every swing is a homerun,  but you learn a little bit more about the piitcher withh eveery throw. His sliders break late, his fastballs drift outside... then it's 3-2 and you smile and spit your chew because you know what's coming... and where it's going.

Copywriting Content Strategy Brand Strategy Branding Advertising Campaign Management SEO Social Media Email Marketing Data Analysis Market Research Project Management Web & Graphic Design

Brian transformed my business when it was a few months away from failing. The products that I sell have strict advertising regulations, so I needed a marketer who could think outside the box and find ways to promote the products in ways other than pay-per-click advertising and social media ads, and one who could do it quickly so we could keep our doors open. Before we hired Brian, we were making about 3-4 sales per week. After just 45 days, we started making a profit. Six months later, we're still seeing significant growth thanks to the strategies Brian created for us.

-Tom Ottombrino, Zephyr Health Products

★★★★★