Affordable. Accountable. Predictable.

If your pipeline is spiky, CAC is creeping, and marketing feels like a guessing game?

• More qualified demand

• Lower CAC, faster payback

• Messaging that actually converts

• A brand your customers trust

Strategy: Positioning, ICP, offer architecture, channel mix.

Activation: Paid media, SEO, email, partnerships, ABM.

Analytics: Tracking, attribution, dashboards, testing cadence.

Creative: Story, ads, landing pages, video, sales enablement.

$8.1M pipeline in 90 days for a B2B SaaS via offer redesign + demand gen.

47% CAC reduction and 2.1x LTV:CAC with creative testing + funnel rebuild.

4.3x demo volume from ICP refocus, brand narrative, and paid search clean-up.

A single marketing mind on your B2B business from intro to results & beyond. I'm obsessed with data, seeing what your competitors can't.

Brand & Messaging

Positioning, promise, proof, and offers people remember.

Content Strategy & Writing

Revenue-tied topics, thought leadership, and comparison pages that earn links and leads. (Video and thought leadership remain top B2B bets.)

SEO (technical, on-page, local)

Search intent mapping, speed, schema, internal links, and brand-plus queries are resilient to AI Overviews.

Check-ins & Adjustments

See the results with professional, visual reports until we hit our mark. Plus a custom dashboard that helps you visualize the needle being moved.

Pages & CRO

Service/landing pages that load fast and convert—message match from ad to page to form.

Paid Media (as a force multiplier)

Search, YouTube, Meta, LinkedIn—tight targeting, negative lists, creative testing, dayparting. (LinkedIn stays a high-intent B2B channel.) 

Email & CRM Nurture

Fast follow-ups and reminders compliant with new Gmail/Yahoo requirements, so messages land.

Measurement & Reporting

See the results in custom reports that spotlight what's working and what can be improved. 

CPL/CPA • ROAS • Next Actions. 

We validate lift with incrementality testing; MMM when scale warrants.

• Deep-dive strategy session
• Offer & messaging clarity
• Funnel audit + 30-day roadmap
• Optional: 1-page funnel copy rewrite

• Includes Foundation +
• Funnel build & copy
• CRM & automation setup
• Email nurture sequence
• 8-week coaching + support

• Weekly RevOps + strategy calls
• Offer refinement & pricing
• Paid ads (optional)
• KPI dashboard & optimization
• Team support, systems consulting

Custom, simple, repeatable. I'll research your audience so your brand and message stick. Then:

→ Content & SEO that compounds 

→ Pages that convert day & night

→ Paid that proves lift. 

Measured weekly in a 2-minute dashboard.

No guesswork. I turn messy & confusing into clean & simple and develop a data-backed plan you can act on immediately and see results fast.

• Know who to target, what to say, and where to show up.
• See the numbers that matter: Leads, CPL/CPA, ROAS—nothing else.
• Keep your team aligned with clear goals and proven systems.

I build profit-first ad systems for business owners who want phones to ring and their calendars to be full. No fluff. No “set & forget.” Just constant tuning, clear reporting, and creatives that convert.

• Fuzzy messaging → buyers don’t “get it,” so they bounce.
• Content that flatlines → no steady stream of organic demand.
• AI-driven search shifts → less traffic from generic queries; win with content built on real expertise + your brand terms.
• Paid ads that waste → broad targeting, weak creative, and slow pages drain budget.
• Shaky measurement → hard to know what’s working, what’s wasted, and what to cut.

In week one, I trace every leak: broken offers, slow/non-converting pages, weak targeting, and mis-tracked data. 

Then I patch and optimize so cash stops bleeding.

Test → Tune → Prove → Scale.

In 6 months for a New Jersey niche SaaS brand. Baseline traffic was 1.2k new users/month and the website was 5 years old.

In just 8 weeks for a Vermont B2B software company after the agency they hired to run them failed to produce.

In less than 1 week by optimizing the landing page content, media, UX and form experience.

The Company: Zephyr Health Products

Timeframe: June 2022 to January 2023

The Problem: Zephyr Health Products was a brand-new company with a tight marketing budget that manufactured and sold nano-emulsified CBD products subject to tight advertising restrictions.

The Solution: The competition was overwhelming and other brands were so well established, but I saw a gap in the keywords. And opportunity. No one else was focusing on pets and the life-changing benefits of CBD people were seeing. As soon as we changed some lables, threw some pics of cute dogs on the homepage, people were rolling in.

The Result: Within 6 months, organic traffic increased from 0 users per month to 4,000+ users per month. Revenue increased from $0 per month to $6,000+ per month. Reach & engagement increased by 56% on Instagram and 44% on Facebook.

The Company:  barrels & barrles

Timeframe: March 2024 to September 2024

The Problem: The company sold, well, barrels, and. other classic things people could put in their yards to add some personality. And quality was everything to them. They had plenty of traffic and online orders for quite a while, but then it suddenly dropped off. The fad was gone.  

The Solution: I knew that stories had the power to bring people back to the website and to place orders. I also knew that the guys at B&B put everything they had into every cut, every weld, every last nail as their sweat and tears piled higher in the corner.  They cut down output out of necessity, and I used that newfound scarcity to give every piece a well-rounded backstory. Where each plank came from, and how long it floated down the Mississippi. We ran an omnichannel campaign, and people on social media loved seeing the pics of the well-built decorations that travelled so far to get there.

The Result: 90 days later, traffic on the website broke even, their social following was huge, and they didn't have to manufacture as many units, because the rarity was part of the campaign.

Brian transformed my business when it was a few months away from failing. The products that I sell have strict advertising regulations, so I needed a marketer who could think outside the box and find ways to promote the products in ways other than pay-per-click advertising and social media ads, and one who could do it quickly so we could keep our doors open. Before we hired Brian, we were making about 3-4 sales per week. After just 45 days, we started making a profit. Six months later, we're still seeing significant growth thanks to the strategies Brian created for us.

-Tom Ottombrino, Zephyr Health Products

★★★★★

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